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For business owners, the ways that you can promote your business and attract attention have changed dramatically in the past decade. By far, the most significant change has been in digital ad spending. A research report by Zenith expects U.S. internet ad spending to increase 12.4 percent in 2020 to over $135 billion, which accounts for..

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Digital transformation is a foundational change in how an organization delivers value to its customers. Here is what transformation truly entails, along with tips to ensure your company is on the correct course. Digital transformation defined Digital transformation marks a radical rethinking of how an organization uses technology, people and processes to fundamentally change business..

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8 Powerful Reasons You Need to Use Video Marketing   Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?..

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