ANALYSING AND IDENTIFYING YOUR BUSINESS' IMMEDIATE NEEDS
OUR FOCUS POINTS
Konekt coach, train and mentor teams to build and scale innovations faster using the latest business management methods and techniques. We believe in a scientific approach to innovation, where gut-feel and HIPPOs (highest paid person’s opinions) are replaced with carefully planned experimentation to test a specific hypothesis and collect customer insights that informs the decision to pivot, persevere or kill the current strategy. The result is reaching product market fit in the shortest possible time while preventing wasteful expenditure associated with executing unvalidated business cases. Our team has worked with large listed companies like Standard Bank, ABSA, MMI, Hollard, Sanlam and Alexander Forbes; educational institutions like UCT Graduate School of business, Rhodes Business School and NOSA as well as hundreds of startups and business owners. Our clients find our services valuable because we have deep experience working with hundreds of different companies across a wide variety of industries. We have practical experience testing several different methodologies that has helped us to learn what gets results. The most common results we achieve with our clients is a rapid increase in revenue, reduction in time to market, garnering funding for new initiatives and enabling fatally flawed projects to change direction or be shut down quickly, saving time and money. Determining realistic goals and scope is essential to project success. We help clients conceptualise and refine ideas into concrete features and interfaces. It’s an iterative process we’ve perfected over a decade. Weighing features, maintainability and long-term support, we choose the right tech stack for each project. Our team knows software development is dynamic. By implementing and testing features consistently, we deliver value from project start to official launch.
Using design sprints to build prototypes and testing them with customers allows for rapid learn and adapt cycles which is the fastest way to find out if a product is worth developing, if a feature is worth the effort, or if your value proposition is really valid. It is the best of business strategy, design thinking, lean startup and behavioural science – packed into a process that that has been tested and refined over 4-years with hundreds of startups and corporate teams. The design sprint process will help generate ideas, prioritise them, develop realistic prototypes and test them with customers. This enables your teams to get data on how customers really behave at a fraction of the cost of traditional approaches, leading to a rapid increase in revenue, reduction in time to market and enabling fatally flawed projects to change direction or be shut down quickly – saving time and money. A Design Sprint will: - Reduce time to market by quickly testing new ideas and validating assumptions upfont. - Increase collaboration by breaking down functional silos, reducing handoff delays and getting part time teams making progress. - Upskill teams in new ways of work resulting in improved performance.
Lean Start-up is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases (typically using agile techniques), and validated learning. The Lean Startup methodology provides a scientific approach to get a desired product to customers' hands faster. The Lean Startup method teaches you how to drive a product - how to steer, when to turn, and when to persevere - and grow a business with maximum acceleration. It is a principled approach to new product development. Too many companies begin with an idea for a product that they think people want. They then spend months, sometimes years, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer. When they fail to reach broad uptake from customers, it is often because they never spoke to prospective customers and determined whether or not the product was interesting. When customers ultimately communicate, through their indifference, that they don't care about the idea, the product fails. Goals are segmented into achievable milestones, making tactical and technology decisions more focused and dynamic. With the right communication channels, we’re able to keep everyone informed and driven towards success.
The phrase “growth hacker” was first coined by Sean Ellis back in 2010. To use the most succinct definition from Sean’s post, “A growth hacker is a person whose true north is growth." Every decision that a growth hacker makes is informed by growth. Every strategy, every tactic, and every initiative, is attempted in the hopes of growing. Growth is the sun that a growth hacker revolves around. Of course, traditional product managers and marketers care about growth too, but not to the same extent. This absolute focus on growth has given rise to a number of methods, tools, and best practices, that simply didn’t exist in the traditional marketing repertoire, and as time passes the chasm between the two discipline deepens. Growth Hacking is a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business. It involves cross-functional teams and rapid-tempo testing and iteration that focuses on customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. It is particularly prevalent with startups, when the goal is rapid growth in the early-stages of launching a new product or service to market. The 3 key growth levers to hack into: ACQUISITION, ACTIVATION, RETENSION